ReefAware App Supports Canegrower Decision Making

A unique new tool to support canegrowers and advisors maximise herbicide efficacy while minimising runoff and its potential environmental impact has been launched by crop protection specialists ADAMA.

26 April 2017

A UNIQUE new tool to support canegrowers and advisors maximise herbicide efficacy while minimising runoff and its potential environmental impact has been launched by crop protection specialists ADAMA.

Suitable for iPhone, iPad and Android smartphones, the ReefAware® App assesses the suitability and timing of herbicide application by taking recent, current and short-term forecast weather conditions into account along with site soil type, topography and proximity to water courses.

The App also considers any neighbouring waterbodies as well as label use requirements to determine the suitability of immediate herbicide application (within the next 24 hours), as well as application within 72 hours.

ReefAware® allows users to map and name cane fields and provides instant location based information and a simple ‘stop’ or ‘go’ application indication.

“As well as wanting to protect the Great Barrier Reef, canegrowers know that managing their farms in ways that protect the environment has a direct positive impact on their profitability,” ADAMA chief executive Darrin Hines said.

“Australian canegrowers have adopted water quality management practices which are industry-best and have invested heavily to reduce nutrient, sediment and pesticide run-off to make our industry a world leader in sustainable sugar production.

“At ADAMA we also take our stewardship responsibilities seriously, and ReefAware® is an example of ways we support land managers to use ADAMA products safely and responsibly.

“The App was developed to ensure our canegrowers are supported to make herbicide application decisions which maximise weed control at the same time as minimising any risk of environmental impact,” he said.

A number of data sources are utilised which enable ReefAware® to provide its simple ‘stop’ or ‘go’ application indication to canegrowers. Recent, current and short-term forecast weather, plus soil, water, mapping and landscape data is analysed using a purpose-built algorithm to model the risk of run-off for different ADAMA crop protection products.

Soil type, land gradient, waterbody coverage and forecast weather data are analysed in combination with geo-mapping and herbicide product label requirements within the ReefAware® App.

ReefAware® by ADAMA is available free to download in both iOS and Android versions. Visit your app store or www.adama.com for more information.

 

For information please contact:
Scott Harlum | Campaign & Brand Manager | E: scott.harlum@adama.com

(This article appeared originally in Rural Business Magazine)