SOCIAL MEDIA 101: What Ag Retailers Need to Know Before Logging In

Canadian growers are more digitally-savvy than we realize.

More than 80% of Canadian grain farmers use a smartphone — a higher adoption rate than the general public. Yet, for most of us in the ag industry, social media doesn’t seem to be a priority. It's time to change that and downloading Social Media 101: What Ag Retailers Need to Know Before Logging In will start you down the road to social media mastery.

In this eBook we'll cover:

  • How being on social can boost the bottom line.
  • Which networks make sense for ag retailers.
  • The basics of building a content strategy.
  • What and when to post.

On social, your goal should be to establish your business as an authority on all things ag. And you can do that by delivering information your audience finds helpful, relevant and engaging. After all, when your posts resonate with your ideal customers — when they address their challenges, their victories and their interests — they take notice.