“My goal at Adama is to work with the global team to build the company into a powerhouse in the crop protection industry, a reference point for employees and peers alike.”
As Chief Commercial Officer, Ignacio strategizes based on the company's unique capabilities with the aim of implementing a holistic commercial approach which supports the creation of a valuable, differentiated product portfolio, a unique brand, and a customer oriented approach. As the executive in charge of the company’s commercial activity in Europe, the Middle East and Africa, and of the IDR (Innovation, R&D and Registration) Division, a large part of his role is to align the demand creation units in the different markets he oversees and the demand fulfillment units in development and registration in the headquarters. Ignacio is also a member of the group's Executive Committee, a senior management forum.
Ignacio has been with Adama for over 10 years and has more than two decades of experience in the Agchem industry. Prior to joining Adama he has served in various management roles in such companies as Syngenta, American Cyanamid and others.
Ignacio holds an M.Sc. in Physics, specializing in automatic calculus, artificial intelligence structure of microprocessors and programming languages, from Universidad Complutense de Madrid.
On a more personal note: Ignacio enjoys classical music, art and all things Real Madrid.