Adama announced as exclusive distributor in Australia and New Zealand for Trapview Automated Pest Monitoring Systems

Exclusive distributors in New Zealand

14/11/14 - In line with Adama’s strategy to deliver innovative digital solutions and create simplicity in agriculture, Adama has signed a partnership with EFOS, the manufacturer of Trapview to become the exclusive distributor of Trapview’s automated pest monitoring system in Australia and New Zealand.

Trapview utilises revolutionary technology in a fully integrated system to provide an innovative, simplified solution for growers, agronomists and researchers needing to monitor insect populations. It works by capturing images and providing digital recognition of pests in any given number of traps. Pest populations and their dynamics can be monitored on desktop and mobile devices in real time, with the system providing analytics and rapid pest alerts. Photographs are captured daily using cloud based archiving, allowing users to be aware of the pest situation in the field in real time and enabling more strategic application of control options.

By significantly improving monitoring activities Trapview makes growing more sustainable, simpler to manage and more profitable. It is a fully integrated system that includes three automated and easy to use tools: 

  1. Automated Smart Trap – The energy independent and weather resistant pheromone traps send pictures of lured pests. 
  2. Cloud-based Processing – All pictures from the traps are gathered, processed and securely archived. The pests that are recognised are automatically marked. 
  3. Monitoring Application – An application with powerful analytical tools allows users to efficiently monitor and respond to the situation in the field. This partnership is an example of how Adama plans to deliver simplicity and digital solutions to the Australian market. “Through Trapview, we are offering an innovative technology that goes beyond any current offering in the market place. Together with our partners we will deliver a powerful digital tool coupled with the right chemistry to help simplify the complex job of growing.” said Adama Australia Marketing Manager Adam Phelan.
trapview concept plan
How Trapview works
trapview photo
Trapview Automated Pest Monitoring System