ADAMA turns five!

Adama Australia reaches an important milestone in its history, celebrating its five-year anniversary since the launch of the new Adama global brand.

The leading crop protection company, previously known as Farmoz, has had a presence in Australia for nearly 30 years and launched its new brand identity back in July 2014.

Adama Australia’s Chief Executive Officer, Darrin Hines says: “We’ve achieved so much as a team over the last five years to enable us to make the shift from a generic player in the crop protection world to a unique, differentiated brand,” says Darrin.

“We’ve worked side-by-side with growers and agronomists across the country to deliver the best possible crop protection solutions, developing lasting relationships across all areas of agriculture which have enabled us to understand how we can help people grow their businesses.”

In the last five years Adama Australia has launched a significant number of new products to the market, including introducing three new active ingredients. Novaluron, which is in Cormoran®, a unique insecticide for the control of many key chewing insects, Fluensulfone, a new Mode of Action for the control of nematodes sold under the Nimitz® brand and Metamitron, the active ingredient in Adama’s revolutionary new apple thinning product Brevis®.

Adama field teams have conducted thousands of crop trials across Australia, allowing the company to constantly test and further improve technology under Australian conditions as well as helping educate growers and agronomists on many existing chemistries which play a vital role in the sustainability and profitability of Australian agriculture.

The company’s focus on creating a dedicated AgTech strategy means they’ve introduced innovative new AgTech solutions, providing growers with access to cutting edge technology to support their crop protection needs.

Adama has also supported hundreds of future stars in agriculture through its Young Agronomist of the Year Award and ongoing sponsorship of the Adama Chris Lehmann Trust Young Cotton Achiever Award, recognising those who make significant contributions to Australian agriculture and the Australian Cotton Industry.

“A huge thank you all our customers who have supported us since the launch of Adama and beyond, as well as our Adama family for their contributions to helping us grow to where we are today,” says Darrin.

“Our people are truly what differentiates us more than any other aspect of our business. Without them, none of these achievements would have been possible.”