ADAMA Agricultural Solutions Ltd. (formerly Makhteshim Agan Industries) was recognized this week for its global brand launch, winning the prestigious Agrow Award for Best Marketing Campaign.
This year, Adama launched a new name for the Company and its
subsidiaries across the world, and a uniform global brand for all of
their products: “Adama,” the Hebrew word for “earth”, signifying the
Company's commitment to agriculture, farmers and the land. The global
rebranding reflects Adama's strategy to develop and implement a new
brand that is compelling, differentiating and unifying to customers,
as well as employees and shareholders. In connection with the
rebranding, Adama is implementing a new brand architecture that
simplifies hundreds of brand and product names by migrating to two
distinct product umbrellas, Advanced and Essentials, which will be
further characterised and differentiated through innovative and unique
packaging, enhancing the recognition of Adama's brand.
“We are thrilled to be recognised by the industry and peers for this most significant milestone in the evolution of our Company,” said Jean-Marc Dardier, VP Marketing of Adama. “We believe that our brand strategy will reinforce our differentiated portfolio of crop protection products and services, strengthening our growth platform, and fulfil our promise to farmers across the world to create simplicity in agriculture."
In 2012, Adama won the Agrow award for best collaboration for its partnership with ChemChina. This year, Adama was also a finalist in the Best Formulation Innovation category, for its formulation Banjo Forte, a unique solution for use against potato late blight (Phytophthora infestans). The product contains a mixture of two active ingredients, ensuring a combination of different modes of action, with the result that Banjo Forte is active in multiple stages in the disease cycle and is better for resistance management strategies.
The Agrow awards, presented by Agrow World Crop Protection News, a leading global source for news and business intelligence about crop protection provide the industry with the opportunity to showcase its new and innovative solutions. The awards feature 12 categories, plus a lifetime achievement award, with entries being judged by an independent panel of industry experts.
About ADAMA Agricultural Solutions
For more information please contact:
Campaign & Brand Manager