ADAMA continues to Simply. Grow. Together.

Winnipeg, Manitoba, Canada – At ADAMA Canada, we want to attract and retain the best in the industry. To align and partner with the highest quality local retails, and to earn their business, it’s our mission to have the highest quality people that they can rely on. That’s why ADAMA Canada is pleased to announce Rob Bahry is joining the team as our new Development & Research Manager.

Based in Winnipeg, Bahry’s role is to lead the strategic advancement of ADAMA Canada’s portfolio, to develop more differentiated combinations and mixtures that meet our customer’s crop protection needs. He’s also responsible for planning and implementing small plot trials and large-scale field demonstrations associated with research requirements and product development.

Bahry has extensive experience within the western Canadian plant protection and grain handling industries. After earning a Master’s degree in plant physiology from the University of Manitoba, he’s spent almost two decades directing Research and Development programs for crop protection products, fertilizers and crop varieties.

“This announcement supports our growth and commitment to Canadian agriculture,” says Andrew Mann, Chief Executive Officer of ADAMA Canada. “Bahry is an award-winning researcher with extensive experience in research, product development, product management and marketing. ADAMA is moving forward deliberately and strategically, to be different and to provide an alternative business approach. Rob will be a tremendous addition to our team.”

Bahry joins Darren Palendat, another recent addition to ADAMA’s senior management team. As Portfolio Manager, Palendat will be responsible for managing the current ADAMA Canada product line, including all herbicides, fungicides and insecticides, but also leading the strategic direction of the future product pipeline. With two decades of professional sales, marketing, product management and leadership experience in crop protection, seed and the bio-tech sector, Palendat will contribute a wealth of knowledge and experience to the position.

“Both Rob and Darren bring extensive industry experience, plus broad knowledge of the research and development process. This will allow more support of our field staff who are focused on marketing and servicing the current product lineup.” Says Mann.

These announcements reaffirm ADAMA’s commitment to Canadian agriculture and the crop protection industry.