“At ADAMA, product development always starts with working closely with farmers to determine their needs. This farmer centricity, our cutting-edge facilities and production capabilities, along with the industry’s top researchers and scientists, and our partnerships with academic institutions, enables us to develop and bring to market, more effective solutions in a shorter time. Ultimately, this combination is what helps us ensure that we provide the right solutions at the right time for farmers, and serves as the foundation for our leading market position.”
As head of Innovation, Development, Research and Regulatory Affairs (IDR), Elad is responsible for aligning the company’s portfolio efforts across Product Development, Chemical R&D, Delivery & Formulation and Regulatory Affairs. Among his organization’s main objectives is the assessment and development of new chemical processes for active ingredients, new mixture and formulations and new technologies.
Elad is driven both by the belief that ADAMA’s growth is greatly dependent on the success of the company’s R&D efforts and internal IDR capabilities, as well as by the mission to create an advanced industrial R&D, which combines the needs and market understanding of industry researchers with academic scientific research.
Elad joined ADAMA in 1999 as Head of R&D of Agan Aroma and Fine
Chemicals. He then served as COO of Agan Aroma and Fine Chemicals and
CEO of Negev Aroma. Thereafter, he assumed the role of Head of Global
Chemical R&D alongside his roles in Aroma. In August 2014 he was
appointed VP of Innovation, Development, Research and Regulatory Affairs.
Elad holds a PhD in Chemistry from the Hebrew University of Jerusalem.