03/12/2013 - Innovation the Focus in Makhteshim Agan’s Agrivest Sponsorship

Crop protection leader seeks to simplify the life of farmers through constant improvement

Airport City, Israel, December 3, 2013

Makhteshim Agan Industries, a leading global provider of crop protection solutions, will be sponsoring the Agrivest Event, which brings together agritech innovators and investors for a four-day tour and conference, December 2-5. 

“Creative solutions are needed to assure worldwide food security, and by keeping our focus on the needs of farmers, we are continuously innovating in ways that grow our business,” said Dani Harari, MAI’s senior vice president global strategy. “Our innovations take many forms, such as product formulations, product delivery methods, business models, and even inventory processing. We look forward to sharing our breakthrough experiences with the community and to gaining new insights from the participating agriculture startups.

” At the conference, Mr. Harari will be speaking on “Differentiation Through Innovation,” a cornerstone of MAI’s business strategy. His presentation takes place Tuesday, December 3, at The Eretz Israel Museum, Tel-Aviv, at 16:30.

“Making the Desert Bloom,” is the theme of the first day of the event, during which the Company will host a tour of its Neot Hovav manufacturing plant. The plant is itself the site of major innovations, in fields such as creating new manufacturing efficiencies and in the biological treatment of hazardous waste. Other activities on that day include a visit to the Volcani Center, the agricultural research organization of the Israeli Ministry of Agriculture and Rural Development, and a session with experts from Ben Gurion University at the Desert Research Center. 

The Agrivest event is being organized by Trendlines Agtech, a venture accelerator that invests in agricultural and food technologies that contribute to solving the global food crisis. 

About Makhteshim Agan

Makhteshim Agan Industries Ltd. simplifies the life of farmers together with its industry-leading crop protection solutions that assist in combating disease and increasing agricultural yields. With close to $3 billion in annual revenue, the company is ranked seventh globally in the agro-chemicals industry and is the leading off-patent crop protection provider. The company sells its crop protection products in over 120 countries and is characterized by its technological know-how and strict standards of environmental adherence. For more information, visit http://www.ma-industries.com. 

Makhteshim Agan Contact:
Anna Wood
Global Public Relations Coordinator
+972 73 232 1131