15/01/15 ADAMA gears up for growth following UK relaunch

Senior technical support, marketing and national account management positions have been filled at ADAMA UK at the start of an expansion of the UK business under recently-appointed MD Rob King.

Albert Pineda has joined the management team as senior technical support manager to develop and promote the technical position of ADAMA products to distributor and independent agronomists, research bodies and farmers.

Dr Pineda, who joined the business from Bayer CropScience, where he was a UK crops marketing manager, will head up a technical support team being built in the business where his management, biotechnology, plant genetics and agronomic engineering experience will be utilised.

Alison Bosher has moved to ADAMA UK as marketing manager from Syngenta where she held positions firstly as a product manager, then market information manager and, most recently as north Europe seed care portfolio manager.

Reporting to sales and marketing director Lisa Harlow, Ms Bosher is based at the company’s headquarters at Thatcham, Berkshire.

Filling a national account manager role John Hutton, most recently product sales specialist for Monsanto vegetable seeds, will provide account management support to a number of national distributors of ADAMA Advanced and Essential product ranges.

January 15, 2015