Innovation

Innovation at Adama

At Adama, we define innovation as culture and work processes to nurture new ideas, creativity and entrepreneurial spirit, translated into economic value. We see it as a way to differentiate ourselves in the market, and to deliver on our promise – simply grow together – to farmers, farming and our employees.
News
28 February, 2017
6min read
Innovation

Innovation is woven into every aspect of our business. Beyond product innovation, we develop digital tools that make farmers’ lives easier and improve crop yields, offer improvements for inventory management and even innovate in marketing our solutions in a new and efficient way.

We define innovation as culture and work processes to nurture new ideas, creativity and entrepreneurial spirit, translated into economic value.

We see it as a way to differentiate ourselves in the market, and to deliver on our promise – simply grow together – to farmers, farming and our employees.

Daring to be different, we propel ourselves through the innovation cycle: trial, error, improvement, and then back to start again. We acknowledge that while instant innovation successes are ideal, sometimes the greatest ideas are born out of unsuccessful attempts.

This conscious process takes us far beyond our own labs and into the fields, where we can learn the most about farmers’ needs, and help provide solutions to simplify their lives

“Creative solutions are needed to assure worldwide food security, and by keeping our focus on the needs of farmers, we are continuously innovating in ways that grow our business.” - Dani Harari, Adama’s Senior Vice President Global Strategy

“With Adama’s innovative nematicide, I am excited to apply it in my shirtsleeves, instead of the heavy protective clothing other products require.”

“I save lots of time with Adama’s three-in-one seed treatment since I can plant seeds, apply insecticide and mix in fertilizer in a single step.”