TEL AVIV, Israel, March 31, 2014
Feeding the world in an age of diminishing resources is the focus
of a unique exhibition sponsored by ADAMA Agricultural Solutions that
opened last week at Carasso Science Park in Beer Sheva, Israel.
"We are delighted to assume a role in supporting the education
about one of the most complex global problems of the 21st century,
since our core focus combines science, technology and agriculture to
create simplicity for farmers and farming,” said Rony Patishi-Chillim,
SVP Business Development and Corporate communication. “Our
involvement in this exhibition builds on our rich heritage in the
Negev and Southern Israel, where our manufacturing plants are located
and much of the innovative agriculture in Israel has been developed.
The exhibition highlights our emphasis on promoting scientific
education and broader understanding of the farming profession.”
Interactive exhibits allow visitors to experience the challenges
that face today's farmers as the demand for food increases while
available land for planting decreases. Visitors can learn about the
technological complexity of modern day agriculture, and of the global
threats to plants and crops: demography, climate conditions, the
shortage of water and land, soil degradation, and pests.
Scientific and technological solutions to these challenges are also
explored in the exhibits, such as crop protection and treatment
solutions that increase yield while simplifying the life of farmers.
Innovative ways of meeting the challenges are shown, along with the
global problems that can arise from the use of these technologies.
“The Park offers an introduction to the science and technology that
surround us in our daily lives, through modern tools and language,”
said Meir Bakshi, CEO at Carasso Science Park. “The new crop
protection exhibition is an excellent example of Israeli-developed
technological solutions to real-world problems. The park combines
interactive education and hands-on experience through which visitors
learn about the scientific solutions of an Israeli-global company
facing the challenge of food.”
The crop protection exhibition is one of 10 indoor and outdoor
science and technology exhibitions currently on display in the 180
thousand square foot science park. Subjects covered include light and
vision, energy, communications, molecular biology, and genetics.
ADAMA Agricultural Solutions Ltd., formerly known as Makhteshim Agan
Industries, is a leading global manufacturer and distributor of
crop-protection solutions, and the leading off-patent provider. The
company supplies efficient solutions to farmers across the full
farming value-chain, including crop-protection, novel agricultural
technologies, and complementary non-crop businesses. In 2013, the
company’s revenues were over $3 billion, and it is ranked seventh in
the world in the overall agro-chemicals industry. The company is
characterized by its innovation, farmer-centric approach to product
development, and strict standards of environmental protection and
Global Public Relations Coordinator
Phone: +972 73 232 1131