Sammy Leibowitz

"Agriculture is an ever-changing landscape, grounded in tradition yet constantly evolving through innovation and resilience. Leading transformation means balancing vision with pragmatism, ensuring every step forward is both ambitious and practical."

Sammy Leibowitz as ADAMA’s Head of Communication, Sustainability & Transformation Delivery, leads the successful execution of transformation initiatives, drives strategic messaging, and embeds sustainability into the business,  to ensure ADAMA’s ongoing evolution aligns with its long-term goals. His role spans corporate transformation, corporate communications, and environmental and social governance (ESG). 

Since joining ADAMA in 2012, Sammy has held key leadership roles across strategy, finance, and marketing, contributing to the company’s growth and transformation. An experienced manager with a broad background, he brings expertise in M&A, financial modeling, business forecasting, negotiation, industry analysis, product development, and investment management. His strategic mindset and hands-on approach have helped shape ADAMA’s market position, innovation pipeline, and operational efficiency.

Sammy has served on the boards of ADAMA-owned companies, Lycored and NRGene Ltd. He lives in Israel with his family and enjoys exploring the outdoors, camping with his kids and reading.