Nir Rehav

“Information technologies are transforming our world—but I believe true digital transformation starts with people. When technology is thoughtfully designed around users' needs, supported by the right approach and methodology, it becomes a powerful driver of innovation, efficiency, and long-term growth.”

Nir joined ADAMA in 2025 as Head of Information and Digital Technologies, bringing over 20 years of global leadership experience in IT, digital strategy, and business transformation. He has a proven track record of delivering impactful technology initiatives that promote operational excellence, scalability, and long-term value.

Before joining ADAMA, Nir spent a decade as Chief Information Officer at SodaStream, a PepsiCo company, where he led global digital transformation and cloud strategy. Earlier in his career, he served as CIO at Hazera, part of Group Limagrain, a leading global seeds company.

At ADAMA, Nir is responsible for shaping and executing the company’s global digital and IT strategy. His role includes overseeing enterprise systems, cybersecurity, infrastructure, and driving cross-functional digital integration to support the company’s innovation and growth agenda. He is also a member of Syngenta Group’s global IT leadership team, contributing to group-wide synergies and long-term technology planning.

Nir holds an MBA in Business Administration from Ben-Gurion University and a BA in Information Systems Management and Marketing from Ruppin Academic Center. He is passionate about education and innovation, having mentored youth robotics programs for several years. 

Nir lives in a kibbutz in southern Israel with his wife and three children, and is deeply connected to agriculture, nature, and soil. In his free time, he enjoys open-water swimming, running, and playing chess.