Dr Lankford, who will be responsible for promoting the safe, appropriate and responsible use of ADAMA’s wide ranging portfolio of professional cereal, vegetable and pulses herbicides, joins ADAMA’s technical and marketing team from Life Scientific Ltd where he has been the company’s UK Country Manager since 2017.
In his new role, Dr Lankford will be responsible for working with ADAMA’s regulatory, technical and marketing teams to progress the development of a pipeline of post-patent herbicide combinations and to launch ADAMA’s new ‘Alomax’ range of black-grass herbicides – a series of three formulations, all of which will contain three active ingredients and three modes of action.
Dr Lankford will also be responsible for implementing tactical product campaigns for the company’s existing range of herbicides and for communicating key trials results and technical product data to ADAMA’s key customers, agronomists and the wider associated trade.
Dr Lankford has more than 30 years’ experience in UK agriculture, the first 15 of which were spent in R&D working for organisations such as NCH Europe Ltd., Rhône-Poulenc Agriculture Ltd. and Aventis. He has subsequently held commercial roles with Bayer, KWS and, more recently, with Life Scientific Ltd where he established the company’s UK commercial business and successfully launched the UK’s first post-patent mesosulfuron-based herbicides.
Dr Lankford’s appointment follows the promotion of David Robert’s, ADAMA’s outgoing Herbicide Technical Specialist, to the position of European Product Strategy Manager: “David’s expertise and passion will be sorely missed by everyone within the UK team but we are excited for his future prospects within the wider ADAMA organisation,” explains Alison Bosher, ADAMA’s Technical and Marketing Director.
“Bill is well-known and respected within the UK’s crop protection industry and I know his experience and knowledge will greatly compensate for David’s departure. I look forward to working alongside him to promote the best use of ADAMA’s current and future cereal, oilseed rape, pulse and vegetable herbicides.”