ADAMA is developing a leading pipeline of effective, safe, and sustainable crop protection solutions to meet both the current and future needs of farmers. Together with the hundreds of active ingredients already in our portfolio, ADAMA now has a one-of-a-kind toolbox that allows us to create unique formulations and mixtures to address farmer pain points around the world. Moreover, we have recently entered into the development of biological products that allow us to offer a variety of sustainable products.
Product Development Process
We begin our ideation process from the field, listening to our customers, agronomy experts, and leading researchers to understand the specific requirements farmers have. We combine these insights with our own expertise and know-how to deliver effective, sustainable, and high-quality products.
This process is the driving force in our product development.
Facing a Growing Set of Challenges
Farmers everywhere face a growing set of challenges: ever-increasing threats from weeds, pests, and diseases; the adverse impact of climate change; rising consumer demand for nutritious, safe and affordable food; and societal expectations that the agricultural community limit greenhouse gas emissions.
In the absence of crop protection products, farmers would lose 30%-70% of their crop yields.
With the broadest portfolio of active ingredients and products in the world, we are uniquely positioned to address the global challenges and local needs of our customers. ADAMA carefully selects the most effective and sustainable molecules with which to create everything from our more common off-patent products to our differentiated, market-leading solutions. This gives farmers an array of offerings that address all their various needs.
Our fungicide portfolio utilizes multiple active ingredients and is specifically designed to be effective in the face of increased resistance.
Our Product Development Strategy
"Our product development strategy is spread over a wide range of options that address the needs of farmers alongside the needs of the world's sustainability. We take into account the reduction of active ingredients, developing new innovative formulations that maximize the effectiveness of the product with a less active substance, alongside the development of biological products."
YOAV AVIDOR , VP
Innovation, Development, Research & Registration
Discontinue use of selected active ingredients
There are countries that have defined certain active substances as prohibited.
In 2021, we decided that although there are countries that approve the continued sale of these materials, and while understanding the business and financial damage involved, their sale to all countries will be reviewed and gradually stopped.
Decisions regarding the continued marketing of products are made through a dedicated committee that convenes specifically to make decisions that comply with the company's policy on the subject.
The process is complex and must be done with sensitivity and appropriate preparation, since it is necessary to address the needs of the farmers to offer alternative products while providing sufficient time until we stop marketing the product.
Proactive and responsible approach
In 2021, we decided to discontinue sales of a leading insecticide in Brazil. While the product is still on the market, other countries have started to limit its use and ADAMA decided to take a proactive responsible approach, to stop sales rather than wait a few more years until it is ultimately restricted.
We discontinued marketing a leading insecticide in most of the world and it is now banned for food crops. Marketing for another leading insecticide product has been discontinued at a rate of at least 90%.
Case Study: Barroz
A new product sold in India is replacing carbofuran, an effective active ingredient which is less desirable due to its potential environmental impact.
Barroz is a proprietary ADAMA novel mixture that does not include carbofuran, while showing very high efficacy for treatment of insects in rice, with documented improvement in crop yields.
Barroz is a great example of how innovation can lead to better efficacy alongside a safer profile.
Innovative products that reduce active substance while maximizing its impact
We are constantly working on formulation technologies that help us limit active ingredient rates without compromising the effectiveness of the product, with the objective of reducing the product's environmental impact.
We have already achieved a number of successes over recent years in our journey to create a more environmentally conscious portfolio.
Case Study: Soratel
The product is based on prothioconazol, a leading fungicide used to effectively treat a variety of diseases in key crops including wheat, barley, oil-seed rape and more.
ADAMA's new formulation delivers 10-20% higher efficacy as compared to the original Prothioconazole product, as well as higher crop yields, while using the same amount of active ingredient per acre treated.
Soratel supports our goal of helping feed the world in a more sustainable way.
Biological products development
In 2021, we established a new team in our Innovation, Development, Research & Registration department which is focused on the development of biological products. Our sales and new product pipeline of biological products are still small, yet they are now growing faster than our traditional portfolio.
Development of crop-protection products based on biological active ingredients poses a variety of challenges. For example, the biological efficacy is often lower than that of synthetic active ingredients, so farmer yields and economics are impacted, and with them the food supply. Therefore, what is required is a holistic approach that will create solutions that farmers can rely on.
Thus, ADAMA seeks to encourage farmers to integrate the use of biological products in a hybrid model - for example, use of synthetic active ingredient-based products alongside biological products, to provide a full response to farmers' needs
Case Study: Bralic
An exciting product developed originally by ADAMA in Mexico, now expanding globally to additional markets.
Building on prior data showing that garlic has favorable impact on insect infestation, Bralic is a biological product, based on garlic oil extract alone.
We are proud of the new natural product with its favorable effectiveness - low environmental impact offering.
Our objective is to optimize the performance of each active ingredient, to maximize its efficacy while minimizing unwanted side effects. This can be done through enhanced formulations, which achieve more efficient delivery to the relevant site in the plant or pest, creating opportunities to obtain more value from less material.
ADAMA has been investing in technologies that improve the delivery of active ingredients to their targets and in the analytical and biological tools necessary to measure and guide this type of development. It is anticipated that this next generation of formulations will do a better job of controlling crop disease, combating resistance, and enhancing farm yields and food supply, while requiring fewer crop protection active ingredients. This will limit our product footprint on the environment and in the food chain.
We target three main areas in our delivery technology efforts:
- Rainfastness and Leaf/Insect Adherence – Increasing the proportion of material remaining active on the leaves, thus reducing the amount of product needed to achieve the desired crop protective effects.
- Penetration and Systemic Migration – Driving more of the active ingredient into the plant to increase the curative effects of our products, while administering smaller quantities and leaving less residue in the environment.
- Bioavailablity and Controlled Release – Enhancing active ingredient bioavailability through controlled release, targeting, and active ingredient protective technologies, to achieve more with less.
Investing in World Class R&D and Formulation Centers
The new era of ADAMA innovations began with the establishment of the Innovation, Development, Research, and Registration division (IDR) in 2014, which consolidated product development, formulation R&D, chemical R&D, and registration functions under one roof. Better alignment of the work process and cooperation between functions has enabled us to be more efficient, responsive, and agile, giving us the capability to develop cutting-edge next-generation products.
In recent years, ADAMA has augmented its research and development capabilities by hiring dozens of new researchers, and building appropriate infrastructure and capabilities for synthesis and advanced formulations.
Our Global R&D Center in Israel
In 2019, ADAMA inaugurated our newest R&D Center in Neot Hovav, Israel, relocating our traditional facility in Beer Sheba and adding to our global R&D network in Agan in Ashdod, Israel; Hyderabad, India; Nanjing, China; and Londrina, Brazil. The new campus houses over 100 researchers and provides state-of-the-art laboratory facilities. The Neot Hovav complex covers all stages of research and development: from basic chemical research, the development of processes and active ingredients, and formulation development and scale-up, to the final stages of developing new products for commercial use by farmers. The Center is also where we focus on building connections between academic research and industry bodies, making it possible to utilize cutting-edge scientific knowledge in the company’s market-leading products.
CASE STUDY - A unique program for chemists with Tel Aviv University
As part of the company’s vision for the next generation of crop protection products, in December 2019 we launched the ADAMA Center at Tel Aviv University with a $3.5 million investment. The ADAMA Center is a unique teaching program on formulation sciences, intended for postgraduate students from a variety of fields including chemistry, engineering, materials, and plant sciences. The ADAMA Center includes a novel curriculum developed jointly with the university and ADAMA, and a state of the art teaching formulation lab, and offers a number of PhD and MSc scholarships each year following a highly selective process. Our vision and investment in the Center demonstrate ADAMA's commitment to prepare the next generation of formulation experts, who are much needed as the field of formulation becomes increasingly critical to ADAMA and the industry at large.
We are committed to developing high quality, sustainable solutions that are safe for both users and the environment. Our products are developed to meet the strict safety standards set by government authorities, and they undergo robust testing before they reach the market.
ADAMA’s internal Quality Policy ensures that we constantly monitor our products’ performance and customer satisfaction, allowing us to address any issues that arise.
- Harvest AidsLooking AheadAdding over 20 molecules to create unique formulations and mixtures to address farmer pain points around the world.
Launching new biological products.