Social Responsibility
Employee engagement is a core value at ADAMA. We believe engagement creates a sense of fulfillment, motivation, and pride for employees.
Our volunteers are our ambassadors and main force for good. That is why we design a wide range of volunteering opportunities to ensure things get done with energy and enthusiasm.
ADAMA supports volunteering during working hours (subject to manager approval).
We are currently focusing on formulating tools for reliable data collection.
ADAMA Brazil
Insituto ADAMA Brazil
Due to the COVID pandemic, ADAMA Brazil held their activities on virtual platforms, introducing several issues with a special pedagogic campaign called: The other side of the mirror: our uniqueness! This campaign aimed to contribute to the development of children so they can become responsible citizens.
Some of the topics discussed included:
- Combating and preventing bullying
- Non-abuse: breaking the silence
- Health and wellbeing
- Citizenship: knowing, acting, and transforming
The campaign was held both internally and externally:
- Internally: Developing activities for our children
- Externally: Activities on social media channels. In 2021, we reached 172,790 people and engaged 16,254 people through 504 posts (YouTube, Facebook, Instagram, LinkedIn, Spotify, Deezer, Google Podcast, and Radio Public). We also maintained virtual classes with WhatsApp groups, as that was the most democratic way to include vulnerable children.
After creating a specific plan, we returned to assist the children in the last quarter of 2021.
It was a great experience that taught us how to proceed in our new post-pandemic reality.
Apprentice School Planning 2021
This program, which has been under development for the last 20 years, has undergone a significant shift due to COVID-19. Students who joined in March 2020 did not have the opportunity to experience practical training due to social restrictions.
Project: “APPRENTICED” – “Aprendizando”
The project aims to provide professional experiences and new learning opportunities to students in 2020/2021 at the Apprentice School. During lockdowns, the coordinator launched a social media development proposal to support and improve the network of Instituto ADAMA.
ADAMA INDIA
Saving Lives by Providing an Oxygen Generation Plant to a Medical Health Center
As India battled the second wave of COVID-19 in 2021, the country faced a shortage of oxygen in hospitals. ADAMA India provided access to oxygen care, testing, and screening in several hospitals across the country. A core team executed the project, surveying the rural areas where oxygen supply was most limited. The team met government officials, conducted research, and identified the government hospitals in the country where oxygen was most scarce and the death toll highest. A budget to procure eight oxygen generation plants and two oxygen storage tanks was approved. The Formulation Plant Engineering team had to procure the equipment, which was a challenge seeing as this was in high demand across the country. However, the team rose to the occasion and executed the project from procurement to installation at all sites within just 15 days.
Our Continued Support of Asmita Vikas Kendra Center for Special Children
Since 2019, ADAMA Formulation Plant in India has collaborated with Asmita Vikas Kendra hospital by adopting a group of 10 children with special needs and two teachers. We have taken care of their education, residence, nutrition, clothes, medical treatment and other various needs.
In 2021, our team renovated the children's classrooms in the hospital facility. The design was innovative and fun, and suitable for the needs of the children. The classrooms were inaugurated in a dedicated ceremony along with the local dignitaries, where the community expressed their appreciation for ADAMA's continuous support.
ADAMA Israel
Participating in the Annual Charity Event "ALYN's Wheels of Love 2021”
28 riders from ADAMA participated in the annual charity event "ALYN's Wheels of Love 2021" in the Ramon Crater in Israel.
ALYN Hospital is Israel’s only pediatric and adolescent rehabilitation facility, and treats children with a wide range of congenital and acquired conditions.
This year ADAMA was represented by an excellent team, and a donation was transferred to the hospital on behalf of each of them.
Giving back to the community
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No categoryVolunteer Event with ADAMA Israel and Their FamiliesDuring the Jewish holiday of Hanukkah 2021 (and after almost two years apart), we went outside to volunteer with our people’s children. Together, we harvested 2,000kg of kohlrabi, which was donated to 1,000 disadvantaged families in the city of Lod, and we also made a cash contribution to send parcels of fresh fruit and vegetables to those in need.
ADAMA Colombia
Supporting the Children of Local Tomato Growers
ADAMA Colombia’s marketing team organized a drawing contest for the children of local tomato farmers to spark creativity, well-being, and fun using colored pencils and a bit of imagination. Students who participated received gifts such as piggy banks, games and bicycles for those who go to remote schools. Throughout the project, we delivered 600 kits of colored pencils, piggy banks, games and more, while 26 children were given bicycles.
Our entire Colombian sales team was involved in the campaign, with farming families encouraging the children to participate. Our People even delivered the prizes!
Children are an important part of the Colombian agricultural value chain. They learn all about their community’s traditions from their parents and grandparents, while simultaneously being agents of change. By promoting the welfare of children, we promote the welfare of their communities.
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Harvest AidsLooking AheadImplement a global volunteering framework to ensure each ADAMA employee volunteers at least once a year by 2030
Short-term KPI: 50%-70% employee participation in volunteering activities
3-year plan: Build a community program in 10-15 of our biggest countries/production sites
New impact measurement and evaluation methodology
Our Social Response to COVID-19
GRI Sustainability Reporting Standards
GRI 103, GRI 102-12, GRI 413-1
Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.