ADAMA Announces Launch of Novali™ SC, a High-Load Liquid Pyroxasulfone Herbicide for Row Crops

Raleigh, N.C. May 12, 2026 — ADAMA today announced the launch of Novali SC, a patented, high-load liquid Pyroxasulfone herbicide designed to give row crop growers a more efficient, high-value option for residual weed control.

Developed for use in row crop herbicide programs, including soybeans and corn, Novali delivers trusted Pyroxasulfone performance in a liquid formulation powered by ADAMA’s SESGAMA™ formulation technology. With 40% more active ingredient per gallon than leading competitive liquid Pyroxasulfone products, Novali helps reduce handling, transport, storage, and refill needs while supporting long residual weed control.

“Novali reflects ADAMA’s focus on value innovation: proven chemistry made more practical, efficient, and cost-effective for today’s weed control programs,” said Diane Reynolds, PhD, Head of Marketing, ADAMA US. “Growers and retailers are looking for dependable performance without unnecessary complexity or premium cost. Novali is designed to meet that need.”

Novali offers extended residual control to help stop tough weeds before they emerge and provides a flexible foundation for herbicide programs facing resistant weed pressure. The liquid formulation allows for easier handling and dosing, with no dusting concerns, and serves as an effective premix partner for layered residual programs.

The launch of Novali also supports ADAMA’s broader weed control strategy, with additional formulations launching soon expected to strengthen the company’s row crop portfolio over time.

Initial commercial sales of Novali are expected to begin in June and July 2026, with limited quantities available for the 2026 launch season.

For more information, customers should contact their ADAMA representative.

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About ADAMA

ADAMA Ltd. is a global leader in crop protection, providing practical solutions to farmers across the world to combat weeds, insects and disease. Our culture empowers ADAMA's people to actively listen to farmers and ideate from the field. ADAMA's diverse portfolio of existing active ingredients, coupled with its leading formulation capabilities and proprietary formulation technology platforms, uniquely position the company to develop high-quality, innovative and sustainable products, to address the many challenges farmers and customers face today. ADAMA serves customers in dozens of countries globally, with direct presence in all top 20 markets. For more information, visit us at www.adama.com and follow us on Facebook, LinkedIn and X. 

ADAMA US Contact:
Michelle Blair
Strategic Marketing Communications Manager
Email: michelle.blair@adama.com