ADAMA Launches Phenatic™ Herbicide to Strengthen Cereal Weed Control Programs

RALEIGH, NC — ADAMA US today announced the launch of Phenatic™ herbicide, a proven Group 4 phenoxy solution designed to strengthen broadleaf weed control and improve overall program performance in cereal crops. 

Built for today’s program-based agronomy, Phenatic delivers post-emergence control of key broadleaf weeds while serving as a flexible tank-mix partner. Its systemic activity and compatibility with common cereal herbicides help growers and advisors build more consistent, disciplined weed control programs from the start of the season. 

“Cereal weed control is no longer about single-product decisions—it’s about building programs that work together,” said Diane Reynolds, PhD, US Head of Marketing at ADAMA. “Phenatic was developed to play a critical role within those programs, bringing reliable phenoxy chemistry that strengthens control, supports resistance management, and helps growers protect yield potential with confidence.” 

Phenatic integrates easily into early-post application windows, allowing growers to address emerging weeds before they become yield-limiting. Its systemic movement within the plant helps ensure more complete control of susceptible broadleaf weeds, while its tank-mix flexibility enables streamlined applications without added complexity. 

In addition to delivering standalone control, Phenatic enhances the performance of partner herbicides by combining contact and systemic activity. When paired with products such as bromoxynil, dicamba, or sulfonylurea herbicides, it helps expand weed control spectrum, improve consistency, and reinforce program stability. 

Key benefits of Phenatic include: 

• Strengthens resistance management through an additional mode of action 
• Provides systemic control for more complete weed kill 
• Enables flexible early-season post-emergence applications 
• Integrates seamlessly into tank-mix programs 
• Supports reliable performance and crop safety across cereal crops 

Phenatic is labeled for use in wheat, barley, oats, and rye, targeting a broad spectrum of weeds including kochia, pigweed, ragweed, mustards, lambsquarters, and more. 

With the introduction of Phenatic, ADAMA continues its commitment to delivering practical, program-based solutions that help growers, retailers, and consultants navigate increasing weed control complexity and protect long-term productivity. 

For more information about Phenatic and the ADAMA cereal portfolio, visit ADAMA.com. 

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About ADAMA 

ADAMA Ltd. is a global leader in crop protection, providing practical solutions to farmers across the world to combat weeds, insects and disease. Our culture empowers ADAMA's people to actively listen to farmers and ideate from the field. ADAMA's diverse portfolio of existing active ingredients, coupled with its leading formulation capabilities and proprietary formulation technology platforms, uniquely position the company to develop high-quality, innovative and sustainable products, to address the many challenges farmers and customers face today. ADAMA serves customers in dozens of countries globally, with direct presence in all top 20 markets. For more information, visit us at www.adama.com and follow us on Facebook, LinkedIn and X.  

ADAMA US Contact: 
Michelle Blair 
Strategic Marketing Communications Manager 
Email: michelle.blair@adama.com