Shipping containers decorated in the USA, Canada, and China flag.

March 2025 Issue - ADAMA Delivers

Persistent focus can win trade conflicts.

ADAMA Delivers

March 26, 2025

4 min read

Persistent Focus can be the Path to Victory

Cornie Thiessen, General Manager

The aggressive tones by the Trump administration and the Chinese government against Canada has created a great deal of anxiety and a wide range of suggested policy responses. Some have argued for aggressive retaliations, while others have pushed for conciliatory approaches.

The latter approaches tend to be based on the recognition that the US and China are dramatically bigger than Canada and therefore we stand little chance of success. While the size and ‘power’ differences between us and them are undeniable, it’s worth noting the historical phenomenon of ‘asymmetrical conflict’ that often sees the little guy beat the big guy.

The US is no stranger to this notion, after all they were the successful ‘little guy’ in their Revolutionary War, and they were the unsuccessful ‘big guy’ in the Vietnam War and in the Afghanistan War. This phenomenon is also evident in business where often a small upstart outcompetes a larger player.

Many factors contribute to these unexpected outcomes; but a key one is focus. Often the ‘big guy’ can only dedicate a small percent of their time to the conflict, but the ‘small guy’ has no choice but to focus fully on the conflict. Persistent focus has served Canada well in past conflicts, with luck we can once again turn conflict into profitable peace.

A side by side of canola stems. One side has no blackleg, the other side is infected.

A New Target for MAXENTIS^®

A new tool in the fight against blackleg is available for your toolkit. MAXENTIS^® is now approved to treat blackleg and consistently showed positive results in trials across Western Canada, increasing yield an average of 6 bu/acre over the untreated check.

Check out our recently updated Blackleg Pest Profile to see how MAXENTIS® can be a valuable asset to control blackleg in your fields.

Stepping up to the Plate

New to the team of ADAMA insecticides, COSAYR^®is a long lasting diamide insecticide that works fast to control chewing insects in all the most important crops in Western Canada.

Check out the product page and see why COSAYR^®is ready for your starting lineup this growing season.

Neelan Edbom, National Sales Manager

Neelan has a passion for bringing Ag to people, and for the last 5 years as ADAMA Canada’s National Sales Manager, he’s focused on working with his sales team to not only deliver the best in crop protection to farmers, but to help communicate the importance of innovation in ag.

His passion for agriculture started young, on his family farm, where he learned firsthand how much hard work went into growing the food we eat, and that hard work has always felt rewarding. His drive to connect with people over agriculture has served him well over a long career and has earned him relationships with farmers that have lasted over 25 years!

His career has kept him on the road, and over the years Neelan has acquired a real appreciation for Canadian landscapes and the people who call them home. One day he’d like to travel coast to coast, taking in all the diversity that Canada has to offer.

SILENCER^® 120 EC and ZIVATA^®Update

ADAMA Canada has worked with regulatory and industry authorities and is excited to announce that Pest Management Regulatory Agency has officially published the restoration of critical cancelled feed uses for SILENCER^® 120 EC and ZIVATA^®. This reaffirms our commitment to providing reliable solutions to our customers.

Consult the updated labels of SILENCER^®120 EC and ZIVATA^® most up-to-date information.

A fire extinguisher, with the words Safety Tip.

Going into the Growing Season Fire-Safe

The winter months are a good time to check some small yet important tasks off a farm’s to-do list that may get lost in the shuffle as the season ramps up. One of these tasks is checking all fire safety equipment.

Taking the time now to make sure your fire extinguishers are fully charged and good for the season ahead means one less thing to worry about in the spring.