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Get to know your local RAM

Get to Know your Local ADAMA Representative

Meeting your local needs, ADAMA have a team of Regional Agronomy Managers who are always happy to hear from you!

William Nicholls - Regional Lead

Growing up on the family farm in Shropshire, I’ve always had a passion for agriculture. In 2006, I started my studies for a degree in Agriculture Land and Farm Management at Harper Adams. This included a placement year as a trialist for a leading chemical manufacturer which was the start of my technical focus within the industry. After graduating in 2010, I joined a global CRO and was based in the North West of England. This involved trial management across a broad range of crops including cereals, potatoes and vegetables. This gave me the background understanding to complete my BASIS certificate in both Arable and Field Vegetable disciplines.

In 2016, I joined ADAMA as the technical support co-ordinator before becoming a Regional Agronomy Manager a year later. In early 2021 I became the Regional Agronomy Manager Lead, supporting the wider RAM team in addition to providing technical support for agronomy teams and growers for the West Midlands, East Midlands, North West England and Ireland. Located at the family farm in Shropshire, I’m ideally placed to offer technical support should you need me!


William Nichols

Holly Pratt - East

Joined the ADAMA team in May 2021, as a Regional Agronomy Manager in the East. I have lived in Suffolk since 2016, after relocating from East Yorkshire. I’ve worked in the agricultural industry since graduating from Bangor University in 2014. Suffolk is a central point within my region. I travel up to Norfolk and down into Kent and East Sussex, and across into Essex, Beds, Bucks, Cambs and Herts.

Previously I worked for a global agricultural trials company at their SE office, and feel that this has allowed me to develop strong relationships with growers and agronomists in the area over this time. I have always been impressed with the quality of ADAMA’s products and I enjoy keeping everyone updated on the portfolio.

During my spare time, I can often be found out on my bike or exploring the footpaths of my new home county.


Holly Pratt

Jonny Oosthuizen - South

I started my agricultural career at the age of 13 working part-time on local farms during the school holidays. This led to a desire to study a degree in agriculture at the Royal Agricultural University with my dissertation focusing on the future of the UK agronomy role. After graduating in 2012 I secured a job as a trainee agronomist with an input distribution and grain merchant business on the south coast. This experience gave me a broad understanding of all aspects of arable farming and after passing FACTS and BASIS, I took on the role of Agronomist working across Hampshire, Wiltshire and Dorset. It was during the next 5-6 years that I enhanced my agronomy knowledge whilst simultaneously building robust relationships with farmers and growers in my region.

I joined ADAMA in July 2021 as the Regional Agronomy Manager for the South/West region. I aim to leverage my previous experience and offer a simple and effective approach to technical support for growers and advisers in my region and I’m always keen to listen and learn from their experiences on farm.


Jonny Oosthuizen

Kirsty McKenzie - West

I first started my agricultural journey back at Hartpury College where I studied a Pre-Veterinary Science BTEC alongside my A-Levels. Part of the course was work on the livestock farm there to gain a wider experience of farm animals. It was my time doing this that kick-started my interest in agriculture. Following this I decided that I would do a degree in Applied Farm Management at the Royal Agricultural University, with aim of doing farm consultancy once I graduated. However in 2017, as part of my degree, I undertook placement with Bayer as a Field Trials Assistant for Herefordshire and Oxfordshire and the love of agronomy started.

After I graduated in 2018 I started with BASF later that year as a Development Agronomist out of their Western trials team based in Cirencester. During my time there I was mainly conducting trials on combinable crops around Gloucestershire and the Cotswolds’ as well as managing Cereal Herbicide trials. I really learnt the ins and outs of conducting field trials in a variety of different conditions and what it took to bring a product to market. I passed my BASIS earlier this year and started with ADAMA in July 2022. Having worked and lived in the Western area for a number of years now I aim to use my knowledge of the region and its conditions to best help both growers and advisors.


Kirsty McKenzie