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Michael Farr

New regional agronomy manager in the South West

ADAMA Agricultural Solutions UK Ltd. has appointed Michael Farr as the company’s Regional Agronomy Manager in the South West of England.
Michael Farr

Michael, who is FACTS and BASIS qualified, joins ADAMA having spent a brief period of time with FMC where he was a key account manager in the UK and Ireland.

Prior to this, Michael’s agricultural career began when he joined United Oilseeds as a trainee area manager and seed sales administrator, working with growers to provide advice on crop marketing, seed purchases and variety selection, and offering technical agronomic advice. He was also responsible for overseeing the company’s companion cropping trials.

Michael then spent nine years working for DSV, initially as an area sales manager in the south of the UK, selling a range of crop seeds including oilseed rape, maize, grass and clover, cover crops and cereals. He then went on to become DSV’s forage manager where he was responsible for overseeing the sales and technical support of all straight grass seeds (including turf), cover crops and maize seeds in the UK and Ireland. During this time Michael also provided technical support for the company’s arable crop portfolio, and represented DSV at the BSPB crop group and was selected to the AHDB committee for oilseeds.

In his role as Regional Agronomy Manager for ADAMA, Michael will provide technical support and advice to growers, agronomists and trade partners in the South West of England to ensure they are able to realise the maximum value and efficacy from ADAMA’s portfolio of crop protection products.

Commenting on Michael’s appointment, ADAMA’s Go-to-Market Director, Stephen Beal, said: “I’m delighted to welcome Michael to ADAMA’s UK team where he’ll play an important role in promoting a better understanding of our extensive range of fungicides, herbicides, plant growth regulators, molluscicides and insecticides.

“Over the next few years ADAMA will be launching a pipeline of new crop protection products and I look forward to working closely with Michael and ADAMA’s wider agronomy support team to launch these products and provide key technical advice to customers, distributors, agronomists and growers throughout the UK.”