What's New from ADAMA in 2026
Join us at Cereals 2026
The ADAMA team is looking forward to attending Cereals 2026, the UK's flagship arable event, on 10th & 11th June at Diddly Squat Farm, Chipping Norton. In a first, we’ll be hosting our own stand.
Please feel free to come and see us at our stand, where we’ll be happy to share the latest news about our new products. Our Technical Experts and Regional Agronomy Managers will be on hand to answer any technical questions you may have – whether that’s about our brand-new Value Innovation pipeline, current products, or agronomic best practices and we’ll have some light refreshments for you to enjoy.
‘ADAMA in Action’ returns:
2025’s ‘ADAMA in Action’ sites proved to be popular up and down the country, with a strong turnout of farmers and agronomists learning more about the latest innovations in disease control from ADAMA. We’re pleased to announce that ‘ADAMA in Action’ will be back for 2026, and this year we're raising the bar by adding more sites
With a total of six demonstration sites up and down the country, you’ll have the opportunity to see how the ADAMA fungicide portfolio performs in real-world conditions with a strong focus on ADAMA's newest innovation, Gilboa! Of course, our regional agronomy managers will be on hand to walk you through the plots and answer your questions.
"Our ‘ADAMA in Action’ sites enable us to showcase how our products are performing from one season to the next and allow agronomists and farmers to see the performance with their own eyes. They're a really important part of ADAMA's Listen. Learn. Deliver mantra."
David Griffiths, Technical Manager, ADAMA UK
Interested? Contact your local Regional Area Manager to reserve your spot at a trial site near you.
Gilboa®: The next generation of fungicides is coming
Gilboa is a brand-new novel fungicide Mode of Action from ADAMA, currently progressing through the approval process with availability expected for the 2027 season.
ADAMA is continuing to showcase Gilboa's exciting performance in real-world conditions for the third year running. Our ‘ADAMA in Action’ trial sites will provide the perfect opportunity for you to see how well Gilboa works, with our agronomy managers on hand to highlight the benefits of this brand new molecule and how it stabilises the future of disease control in cereals.
"We, at ADAMA, see Gilboa as an incredibly exciting opportunity for the industry. To be able to develop and bring to market a new mode of action that is performing on a level with market leaders really proves ADAMA's commitment to UK arable farming. We're privileged to be leading the next generation of fungicides."
Jonny Oosthuizen, Product Manager, ADAMA UK
Learn more about Gilboa here
FERRABAIT®: slug control that delivers
Made with the novel active ingredient FERALLA (elemental iron), FERRABAIT is a brand-new molluscicide from ADAMA coming to the UK market in 2026.
“Following on from the success of our Gusto IRON (2.94% w/w anhydrous ferric phosphate) slug pellets, FERRABAIT is manufactured using ADAMA’s Desidro® wet processing and two-stage drying technology. FERRABAIT pellets quickly cause slugs to stop feeding, thereby providing rapid crop protection."
Catherine Whaley, Product Development Area Manager, ADAMA in Central and North Europe.
When it comes to FERRABAIT, it's all about the pellet. Designed to provide optimal efficacy, palatability and longevity, ADAMA’s brand new molluscicide offers a step-up in slug control. To learn more, visit our website, speak to one of our agronomy managers at one of our ‘ADAMA in Action’ sites, or come and see us on our stand at Cereals in June.
